With over 950 million users, it is not difficult to guess that Facebook is one of the most powerful mediums to achieve your social marketing objectives. While there’s no real disadvantage to creating accounts across multiple social platforms, if you are looking to build solid presence for your app, Facebook is the spot. One of the biggest perks of Facebook marketing is that you can do almost everything for free. Thus, it becomes all the more important to create a Facebook fan page that is as appealing and as exciting as possible.
Here are some of the tips that that may come handy while putting your efforts in creating a Facebook Fan Page.
Use commanding Cover photo and Profile image
Facebook now provides a new and wide space at the top of the home page that stretches across the full Facebook timeline page width. In order to make an immediate impact, try to be creative and not be afraid to experiment and try different photos. Remember it will be one of the first things that people notice when they arrive on your Facebook page. The cover photo is a header image of 851px width and 315px height that comes at top of your Facebook page. Keep in mind Facebook doesn’t allow any promotion message on cover photo or even something saying “Like us!”
The profile photo, a square icon of 125px by 125px size displayed as an inset over the bottom left corner of your Facebook page, must be the logo of your app. Remember the logo should complement your cover photo, otherwise the whole page may look out of sync.
Fill your info page completely
It is important to fill all the relevant details of your company in this section. Here you can give a clickable web address, post information about your company, products information, contact info, awards, app’s creation and release date, history, and links to App Store and Android marketplace. Adding key dates can help users learn about your app. The page can also be used to give the link to your newsletter signup form.
Create sticky post with ‘Pin to Top’ feature
One of the most useful features of the new Facebook Timeline is that you can ‘pin’ the most important story to the top of your page for up to seven days. Pinning the post will make it as a sticky post at the top and increases the visibility of your most important post. It is marked by a small orange flag on the right hand side of the post. Since this would be the first thing that users see on your fan page, ensure that you fully utilize it. You can do so by planning specific pinnable content which could be: notifications, app up-gradation, or viral videos.
Use Star feature to highlight important posts
This function lets you feature your favourite photos or stories. Click on the star icon to make the story page-wide. And to remove the highlight just click on the star image again.
Use CustomTabs and Tab Thumbnail
You can add upto 12 custom page tabs on your fan page. These custom tabs are displayed below your cover photo and are of 111 pixels wide by 74 pixels high in size. Each tab links to a particular app or sub-section of your page. While adding custom tab thumbnail, remember to match them with app’s colors. Use clean and simple text to make an impression. These tabs basically provide easy navigation on your Facebook page. You can add custom tabs like: Blog linking, about products, e-mail sign up etc. Clicking on app’s thumbnails will take users to the corresponding app, so use the most important aspect of your app to drive visitors. Remember, Facebook has changed the name “Tabs” to “Apps.”
Add YouTube, Twitter and Pinterest apps to your page
Connect users with the Twitter page of your app. You can either chose to display your tweets in your timeline or auto-post to your Twitter account. Similarly, you can also choose to display a Pinterest app on your Facebook page in order to boost user engagement. Pinterest is widely used for “pinning” cool stuff you find around the web to a virtual pinboard.
Utilize Facebook timeline scroll to make your brand interesting
It is important for companies to realize that they should not use Facebook brand page as a dumping ground for every bit of information. It is a good practice to use Facebook timeline scroll to tell more about your company, and by doing this you can easily form an emotional connection with fans. The whole objective is to engage and sustain a community, so try to avoid irrelevant information at all costs.
Add the Facebook Plugins to Your Website
To enhance your overall reach, use social plugins on your website or blog so that users can easily share your content. One such method is Like button. When a user clicks on the Like button on your site, the story will appear in the user’s friends’ News Feed with a link back to your website.
Run contests to enhance engagement
Running contests is powerful way to generate buzz for your app. They key is to use an eye-catching header image which appeals to target demographic and encourages every visitor to “Like” your page. If you’re giving prizes then try to include details about the prize, voting and declaration of winner on image, and last dates for submitting entries. Remember people love contests and the chance to win prizes, so ensure that the contest is interesting and will make people participate. To promote the contest, try to use e-mailers or banners, everyday, in order to maximize the effect.